Background Check

Dr. Valerie “Val” McDonald is the founder of The Effortlessly Fly Group, an image and brand consulting firm designed to help individuals refine their presence, elevate their confidence, and embody their highest expression of self. Known for her signature blend of style, grace, and strategic insight, she partners with clients to create polished, authentic personal brands that command attention and communicate purpose.

Her background in leadership, coaching, and cultural adaptability gives her a unique ability to help clients align their visual identity with their personal or professional goals. Whether preparing for executive opportunities, reinventing personal style, or crafting a compelling brand narrative, Dr. McDonald equips clients with the tools to step into rooms with confidence, credibility, and undeniable presence.

She believes that style is more than aesthetics—it is a reflection of self-worth, intention, and inner alignment. Through her consulting work, she teaches clients how to show up not just beautifully, but powerfully.

The motto that she lives by daily derives from the late Dr. Benjamin E. Mays: Whatever you do, strive to do it so well that no man living and no man dead, and no man yet to be born can do it any better.